Chapter 19: Great Designs Come from Great Designers
- Great Designs and Product Processes
- Product Processes -- Cons and Pros
- Do Product Processes Stifle Great Designs?
- So Why Have a Product Process at All?
- Follow-On Products.
- Raising the Level of Design Practice.
- Isn't Process Necessary Even for Innovative Designs?
- The Clash: Process Stifles, Process Is Unavoidable; What to Do?
- Great Designs Come from Great Designers; Find them!
- Great Designers Require Bold Leaders Who Demand Innovation
- How to Make a Process That Encourages Great Designs?
- Go for Conceptuality Integrity: Entrust Your Design to a Chief Designer
Chapter 20: Where Do Great Designers Come From?
- We Have to Teach Them to Design
- We Have to Recruit for Design Brillance
- We Have to Grow Them Deliberately
- Make the Dual Ladder Real and Honorable
- Plan Formal Educational Experiences
- Plan a Varied Set of Work Experiences
- Plan Sabbaticals Outside the Organization
- We Have to Manage Them Imaginatively
- The John Cocke-Ralph Gomory Story.
- We Have to Protect Them Fiercely
- Protect Them from Distraction
- Protect Them from Managers
- Protect Them from Managing
- Growing Yourself as a Designer
- Constantly Sketch Designs
- Seek Knowledgeable Criticism of Your Designs
- Study Exemplars and Precedents
- A Self-Education Project -- Floor Plan for a 1,000-Square-Foot House
- The Program.
- Journal.
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